Short answer?
Probably less than you think.
When people hear the word advertising, they often imagine something big. Glossy billboards. Primetime TV. McDonald’s spending millions.
Something meant for them—not for you.
But in reality, advertising is often most useful for the smallest businesses.
A one-person plumbing service. A corner bakery. A local florist trying to get more customers on a Tuesday afternoon.
And the good news? You don’t need a huge budget to make it work.
💰 What’s the minimum?
Even with just £2–£5 a day, you can reach hundreds (or even thousands) of people nearby.
It all depends on:
- Where you live
- Who you’re trying to reach
- How long you want the ad to run
We’ve seen real results with a simple £3 a day campaign.
No bells, no buzzwords—just a good, clear offer seen by the right people.
💡 Spend what you can afford—and no more
You don’t need to stretch your budget or take risks. If you can only spend £20, that’s fine.
If you’ve got £50, great.
Just set the number you’re comfortable with—and we’ll make it work.
But ads are only one part of the picture.
The best marketing is often free:
- Posting regularly on Instagram or Facebook
- Writing short blog posts or useful tips
- Starting a Substack or newsletter
- Making quick videos, or even trying a podcast—if you’ve got the nerve and something to say 🙂
Consistency beats budget every time.
📊 So how much should you spend?
There’s no perfect number, but here’s a rough guide:
- £35–£70 = a short, simple campaign (approx. £3–£5/day)
- £100–£150 = more time or more targeting (approx. £5–£10/day)
- £200+ = good for long promotions, launches, or wider reach (£10–£15/day)
But again, you can start smaller. No need to jump in all at once.
🧮 Want to see for yourself?
Use our Budget & Results Calculator
to get a quick estimate of how far your budget could go →
👉 See the Calculator
✅ Big results don’t need a big budget
Spending money on ads is a big step for many small businesses. But done right, it can be simple, stress-free, and effective.
And we’re here to help—without the fluff, without the jargon, and without the hard sell.
It doesn’t have to be complicated. And it’s definitely better than handing out flyers in the rain.