We get it. It’s boring.
It feels like a waste of time, like a nuisance — having to authenticate every little thing you do online.
Most of us think: “It won’t happen to me.”
And yet…
We all know we should do it.
We’ve heard the stories — logins stolen, money lost, personal accounts hijacked, ad accounts used to run fake crypto sunglasses campaigns in the middle of the night.
It’s never fun. And it’s never cheap.
And I can assure you — from personal experience — that setting up Two-Factor Authentication (2FA) inside Meta’s sprawling, surreal interface feels like wandering through an IKEA built by Kafka.
But even with all that effort… here’s the hard truth:
Sometimes, even 2FA isn’t enough.
But it’s a start. And right now, it’s one of the best tools we have to slow the scammers down.
So let’s walk through it. Slowly, clearly, and without jargon.
Here’s what you need to know.
1. What is Two-Factor Authentication?
It’s a second step that keeps your account safer. Even if someone steals your password, they can’t log in without a code from your phone or app.
Think of it as a second lock on your front door. The password gets you through the gate — 2FA makes sure it’s actually you trying to get in.
You’ll usually get the code through:
- A text message
- Or an authentication app like Google Authenticator or Microsoft Authenticator
It only takes a few seconds — and once you set it up, you’ll hardly notice it again.
2. Why It Matters for Small Businesses
If you’re running ads, managing a Page, or connected to any kind of Meta business account, you’re a target — whether you like it or not.
Scammers don’t care if you’re a plumber, a florist, or a local gym. If they get into your account, they can:
- Hijack your Page
- Lock you out
- Run hundreds of pounds of ads using your saved payment info
We’ve seen it happen. It’s not a warning — it’s a weekly reality.
With 2FA on, that scammer would still need a code from your phone. That usually stops them.
3. What Happens If You Don’t Use It?
A bad day. Or a very expensive week.
And endless discussions with Meta Help Centre. Let’s avoid all of them.
If your account gets compromised:
- You might lose access to your Page or ad account
- Your real ads could be paused or deleted
- Your money might be spent on fake promotions
- And good luck getting live support — Meta’s help system is famously slow
Even if you recover everything, it takes time, energy, and lots of frustration. It’s much easier to just switch 2FA on now and prevent the mess.
4. How to Set It Up (in 3 Minutes)
You don’t need to be technical — just follow the steps.
On desktop:
- Log into Facebook
- Click your profile picture (top right) → Settings & Privacy → Settings
- Find Meta Account Centre
- Otevřete Password and Security
- Klikněte Two-Factor Authentication
- Choose your Facebook account
- Follow the setup (you can use SMS or an app)
Once it’s on, Facebook will only ask you for a code when logging in from a new device. Your current phone and browser won’t keep bothering you.
We also recommend writing down the recovery codes and keeping them somewhere safe — just in case you ever lose your phone.
5. A Small Habit That Makes a Big Difference
Paranoia has nothing to do with it. This is just common sense for anyone managing a business online.
You don’t need to become a cybersecurity expert — you just need to close the obvious door scammers use.
Yes, it’s annoying at first. Yes, Meta makes it harder than it needs to be.
But once it’s on, you’ll barely think about it again.
And if you’re not sure how to set it up — or you’re stuck in one of Meta’s weird loops — just ask us. We’ve been there. We’ll help.
Because you shouldn’t lose your Page just because someone guessed your dog’s name.