{"id":507,"date":"2025-06-09T13:00:00","date_gmt":"2025-06-09T13:00:00","guid":{"rendered":"https:\/\/www.bitdifferent.net\/projects\/"},"modified":"2025-10-27T19:27:47","modified_gmt":"2025-10-27T19:27:47","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/www.bitdifferent.net\/cs\/case-studies\/","title":{"rendered":"Uk\u00e1zky kampan\u00ed"},"content":{"rendered":"
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bit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Case studies<\/h1>\t\t\t\t
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Vy d\u011bl\u00e1te svou pr\u00e1ci.<\/p>\n

My d\u011bl\u00e1me tu na\u0161i.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCO PRO V\u00c1S M\u016e\u017dEME UD\u011aLAT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mal\u00e1 \u00faklidov\u00e1 firma \u2013 Hled\u00e1n\u00ed nov\u00fdch klient\u016f s men\u0161\u00edm rozpo\u010dtem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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P\u0159ehled kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klient: <\/strong> Samostatn\u011b podnikaj\u00edc\u00ed profesion\u00e1l v oblasti \u00faklidu ve m\u011bst\u011b s 5 000 obyvateli
\nC\u00edl: <\/strong>Zv\u00fd\u0161it m\u00edstn\u00ed viditelnost, p\u0159il\u00e1kat nov\u00e9 pravideln\u00e9 klienty a zaplnit voln\u00e9 term\u00edny ve v\u0161edn\u00ed dny
\nRozpo\u010det: <\/strong> \u00a32 denn\u011b po dobu 7 dn\u00ed (celkem \u00a314)
\nC\u00edlov\u00e1 skupina: <\/strong>Dosp\u011bl\u00ed ve v\u011bku 30\u201360 let v okruhu 10 km \u2014 v\u010detn\u011b svobodn\u00fdch mu\u017e\u016f, vyt\u00ed\u017een\u00fdch profesion\u00e1l\u016f a rodin hledaj\u00edc\u00edch spolehliv\u00e9 \u00faklidov\u00e9 slu\u017eby<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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V\u00fdsledky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Celkov\u00e9 n\u00e1klady na reklamu:<\/strong> \u00a314.00
D\u00e9lka kampan\u011b:<\/strong> 7 dn\u00ed
Z\u00e1sah (reach):<\/strong> 4,547 lid\u00ed
Zobrazen\u00ed reklamy:<\/strong> 7,712
Kliknut\u00ed na odkaz:<\/strong> 164
Cena za kliknut\u00ed:<\/strong> \u00a30.09<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategie kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klientka nem\u011bla \u017e\u00e1dn\u00e9 zku\u0161enosti s online reklamou a dosud spol\u00e9hala hlavn\u011b na doporu\u010den\u00ed a m\u00edstn\u00ed facebookov\u00e9 skupiny. Zad\u00e1n\u00ed bylo jednoduch\u00e9:\n\u201eM\u00e1m p\u00e1r voln\u00fdch term\u00edn\u016f ka\u017ed\u00fd t\u00fdden. Jen pot\u0159ebuji, aby o mn\u011b v\u011bd\u011blo v\u00edc m\u00edstn\u00edch lid\u00ed \u2013 t\u011bch, co nemaj\u00ed \u010das ukl\u00edzet, nebo se jim prost\u011b nechce.\u201c<\/strong><\/p>

Vytvo\u0159ili jsme jednoduchou, ale dob\u0159e c\u00edlenou kampa\u0148 zam\u011b\u0159enou na dom\u00e1cnosti v okol\u00ed, kter\u00e9 by mohly ocenit spolehlivou, samostatn\u011b pracuj\u00edc\u00ed ukl\u00edze\u010dku.<\/p>

Demografie:<\/strong> Dosp\u011bl\u00ed ve v\u011bku 30\u201360 let
\nZ\u00e1jmy: <\/strong>P\u00e9\u010de o dom\u00e1cnost, \u00faklidov\u00e9 tipy, rodinn\u00fd \u017eivot, \u017eivot o samot\u011b, kutilstv\u00ed, triky pro \u00fasporu \u010dasu
\nLokalita: <\/strong>Okruh 10 km kolem m\u00edsta podnik\u00e1n\u00ed

\nT\u00f3n inzer\u00e1tu byl p\u0159\u00edv\u011btiv\u00fd a neform\u00e1ln\u00ed, zam\u011b\u0159en\u00fd na zanepr\u00e1zdn\u011bn\u00e9 lidi, kte\u0159\u00ed si cen\u00ed \u010dist\u00e9ho prost\u0159ed\u00ed \u2014 a\u0165 u\u017e balancuj\u00ed mezi rodinou a prac\u00ed, tr\u00e1v\u00ed dlouh\u00e9 hodiny v zam\u011bstn\u00e1n\u00ed, nebo prost\u011b cht\u011bj\u00ed pomoc s dom\u00e1cnost\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vyplatilo se?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Za pouh\u00fdch \u00a314 b\u011bhem 7 dn\u00ed oslovila reklama v\u00edce ne\u017e 4 000 lid\u00ed <\/strong>a p\u0159inesla 164 kliknut\u00ed<\/strong> \u2014 v\u0161e od pe\u010dliv\u011b zvolen\u00e9 m\u00edstn\u00ed c\u00edlov\u00e9 skupiny. To je velk\u00e1 viditelnost pro malou, jedno\u010dlennou \u00faklidovou slu\u017ebu, o kter\u00e9 v\u011bt\u0161ina obyvatel m\u011bsta dosud nesly\u0161ela.<\/p>

B\u011bhem t\u00fddne, kdy kampa\u0148 b\u011b\u017eela, klientka obdr\u017eela n\u011bkolik p\u0159\u00edm\u00fdch zpr\u00e1v, popt\u00e1vek i nez\u00e1vazn\u00fdch dotaz\u016f. Nakonec z\u00edskala 5 nov\u00fdch klient\u016f<\/strong> \u2014 kombinaci jednor\u00e1zov\u00fdch \u00faklid\u016f a n\u011bkolika pravideln\u00fdch rezervac\u00ed \u2014 a n\u011bkolik dal\u0161\u00edch lid\u00ed p\u0159idala na \u010dekac\u00ed listinu.<\/p>

Jej\u00ed facebookov\u00e1 str\u00e1nka zaznamenala b\u011bhem jednoho t\u00fddne v\u011bt\u0161\u00ed aktivitu ne\u017e za p\u0159edchoz\u00ed m\u011bs\u00edce. Kampa\u0148 nep\u0159inesla jen rezervace \u2014 pomohla ji prezentovat jako profesion\u00e1ln\u00ed a d\u016fv\u011bryhodnou m\u00edstn\u00ed slu\u017ebu.<\/p>

I s velmi mal\u00fdm denn\u00edm rozpo\u010dtem m\u016f\u017ee dob\u0159e c\u00edlen\u00e1 Facebook reklama p\u0159in\u00e9st skute\u010dn\u00e9 a m\u011b\u0159iteln\u00e9 v\u00fdsledky. Tato kampa\u0148 p\u0159ivedla na web p\u0159es 100 lid\u00ed \u2014 mnoz\u00ed z nich hledali pomoc s \u00faklidem, kter\u00fd dlouho odkl\u00e1dali.<\/p>

Ale to je teprve za\u010d\u00e1tek. Del\u0161\u00ed kampa\u0148 nebo sez\u00f3nn\u00ed nab\u00eddka mohou v\u00fdsledky je\u0161t\u011b zn\u00e1sobit. Pr\u016fm\u011brn\u00e1 m\u00edra prokliku u v\u011bt\u0161iny Facebook reklam je 2\u20133 % \u2014 ale \u010d\u00edsla sama o sob\u011b nic neznamenaj\u00ed, pokud oslovujete \u0161patn\u011b zvolenou c\u00edlovou skupinu.
D\u016fle\u017eit\u00e9 je objevovat se \u2014 pravideln\u011b \u2014 p\u0159ed o\u010dima t\u011bch, kte\u0159\u00ed v\u00e1s opravdu pot\u0159ebuj\u00ed.<\/strong><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kav\u00e1rna v centru men\u0161\u00edho m\u011bsta \u2013 P\u0159il\u00e1k\u00e1n\u00ed rann\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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P\u0159ehled kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klient:<\/strong> \u00datuln\u00e1 kav\u00e1rna a pek\u00e1rna ve m\u011bst\u011b s 8 000 obyvateli
\nC\u00edl:<\/strong> Zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost b\u011bhem klidn\u011bj\u0161\u00edch rann\u00edch a poledn\u00edch hodin; propagace nov\u00e9 nab\u00eddky \u201eBrunch pro maminky\u201c
\nRozpo\u010det: <\/strong>\u00a33 denn\u011b po dobu 14 dn\u00ed (celkem \u00a342)
\nC\u00edlov\u00e1 skupina:<\/strong> \u017deny ve v\u011bku 25\u201345 let v okruhu 10 km, se z\u00e1jmem o rodi\u010dovstv\u00ed, lok\u00e1ln\u00ed j\u00eddlo, brunch a k\u00e1vu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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V\u00fdsledky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Celkov\u00e9 n\u00e1klady na reklamu:<\/strong> \u00a342.00
D\u00e9lka kampan\u011b<\/strong>: 14 dn\u00ed
Z\u00e1sah (reach):<\/strong> 7,902 lid\u00ed
Zobrazen\u00ed reklamy:<\/strong> 13,112
Kliknut\u00ed na odkaz:<\/strong> 310
Cena za kliknut\u00ed:<\/strong> \u00a30.13<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategie kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klientka dosud nem\u011bla \u017e\u00e1dn\u00e9 zku\u0161enosti s online reklamou. Jej\u00ed zad\u00e1n\u00ed bylo jednoduch\u00e9:\n\u201eOdpoledne m\u00e1me plno, ale r\u00e1na jsou moc tich\u00e1. Chceme, aby o n\u00e1s v\u011bd\u011blo v\u00edc m\u00edstn\u00edch maminek \u2014 a aby vyzkou\u0161ely na\u0161e nov\u00e9 menu.\u201c<\/strong>

\n\nVytvo\u0159ili jsme c\u00edlenou \u010dtrn\u00e1ctidenn\u00ed kampa\u0148 postavenou na dvou samostatn\u00fdch rann\u00edch inzer\u00e1tech, z nich\u017e ka\u017ed\u00fd oslovoval ide\u00e1ln\u00ed skupinu z\u00e1kaznic pomoc\u00ed jasn\u00e9 nab\u00eddky a p\u0159\u00edjemn\u00e9ho, p\u0159\u00edv\u011btiv\u00e9ho t\u00f3nu.

\n\nDemografie:<\/strong> \u017deny ve v\u011bku 25\u201345 let
\nZ\u00e1jmy:<\/strong> Rodi\u010dovstv\u00ed, du\u0161evn\u00ed pohoda, aktivity pro d\u011bti, pr\u00e1ce z domova, k\u00e1va, pe\u010den\u00ed, \u017eivotn\u00ed styl a komunita
\nLokalita: <\/strong>Okruh 10 km kolem kav\u00e1rny

\n\nPou\u017eili jsme v\u00edcestup\u0148ov\u00e9 c\u00edlen\u00ed podle z\u00e1jm\u016f, abychom oslovili nejen maminky, ale i \u017eeny se spole\u010dn\u00fdm \u017eivotn\u00edm stylem \u2014 od milovnic k\u00e1vy a \u010dten\u00e1\u0159ek a\u017e po freelancerky a foodies \u2014 v\u0161echny v p\u011b\u0161\u00ed vzd\u00e1lenosti nebo na kr\u00e1tkou proj\u00ed\u017e\u010fku autem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vyplatilo se?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B\u011bhem dvout\u00fddenn\u00ed kampan\u011b se t\u00e9to mal\u00e9 kav\u00e1rn\u011b poda\u0159ilo oslovit t\u00e9m\u011b\u0159 8 000 lid\u00ed <\/strong>v \u0161ir\u0161\u00edm okol\u00ed m\u011bsta \u2014 d\u00edky jednoduch\u00e9, dob\u0159e c\u00edlen\u00e9 reklam\u011b a skromn\u00e9mu rozpo\u010dtu \u00a342. V\u00edce ne\u017e 300 lid\u00ed kliklo na odkaz pro v\u00edce informac\u00ed,<\/strong> mnoz\u00ed z nich o kav\u00e1rn\u011b do t\u00e9 doby v\u016fbec nev\u011bd\u011bli.<\/p>

V\u00fdsledek? B\u011bhem kampan\u011b p\u0159ich\u00e1zelo do kav\u00e1rny v\u00edc rann\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f, zejm\u00e9na mlad\u00e9 maminky a m\u00edstn\u00ed pravideln\u00e9 z\u00e1kaznice. Person\u00e1l zaznamenal b\u011bhem kampan\u011b des\u00edtky nov\u00fdch tv\u00e1\u0159\u00ed \u2014 a p\u0159ibli\u017en\u011b 20 nov\u00fdch z\u00e1kazn\u00edk\u016f <\/strong>bylo mo\u017en\u00e9 p\u0159\u00edmo spojit s reklamou. N\u011bkte\u0159\u00ed sami uvedli, \u017ee o kav\u00e1rn\u011b nem\u011bli do t\u00e9 doby tu\u0161en\u00ed, dokud ji nevid\u011bli na Facebooku.<\/p>

Krom\u011b kr\u00e1tkodob\u00fdch n\u00e1v\u0161t\u011bv kav\u00e1rna z\u00edskala nov\u00e9 sleduj\u00edc\u00ed, \u010derstvou pozornost v m\u00edstn\u00edch rodi\u010dovsk\u00fdch skupin\u00e1ch a v\u011bt\u0161\u00ed z\u00e1jem o brunchovou nab\u00eddku \u2014 a to v\u0161e bez slev nebo velk\u00fdch akc\u00ed.<\/p>

Je to d\u016fkaz, \u017ee mal\u00e1 m\u00edstn\u00ed reklama nemus\u00ed k\u0159i\u010det \u2014 sta\u010d\u00ed, kdy\u017e oslov\u00ed ty spr\u00e1vn\u00e9 lidi ve spr\u00e1vn\u00fd \u010das. V tomto p\u0159\u00edpad\u011b sehr\u00e1la hlavn\u00ed roli jasn\u00e1 zpr\u00e1va a dob\u0159e zvolen\u00e1 c\u00edlov\u00e1 skupina.<\/p>

Nemus\u00edte m\u00edt obrovsk\u00fd rozpo\u010det. Sta\u010d\u00ed m\u00edt spr\u00e1vnou strategii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Autor knihy \u2013 Podpora prodeje na Amazonu pomoc\u00ed kreativn\u00ed reklamy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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P\u0159ehled kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klient: <\/strong>Samostatn\u011b publikuj\u00edc\u00ed autor propaguj\u00edc\u00ed \u00fazce zam\u011b\u0159enou knihu o podnik\u00e1n\u00ed v oblasti fotografie na Amazonu
\nC\u00edl: <\/strong>Zv\u00fd\u0161it viditelnost knihy, p\u0159iv\u00e9st n\u00e1v\u0161t\u011bvnost na str\u00e1nku Amazonu a podpo\u0159it p\u0159\u00edm\u00fd prodej
\nRozpo\u010det: <\/strong>\u00a32 denn\u011b po dobu 14 dn\u00ed (celkem \u00a328)
\nC\u00edlov\u00e1 skupina: <\/strong>Fotografov\u00e9, kreativci a za\u010d\u00ednaj\u00edc\u00ed freelance\u0159i ve v\u011bku 20\u201345 let, c\u00edlen\u00ed p\u0159es Facebook a Instagram ve Velk\u00e9 Brit\u00e1nii, USA a Kanad\u011b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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V\u00fdsledky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Celkov\u00e9 n\u00e1klady na reklamu:<\/strong> \u00a328.00
D\u00e9lka kampan\u011b:<\/strong> 14 dn\u00ed
Z\u00e1sah (reach):<\/strong> 4,216 lid\u00ed
Zobrazen\u00ed reklamy:<\/strong> 5,931
Kliknut\u00ed na odkaz:<\/strong> 148
Cena za kliknut\u00ed:<\/strong> \u00a30.19<\/p>

M\u00edra prokliku (CTR):<\/strong> 7.3%
Reakce na p\u0159\u00edsp\u011bvek:<\/strong> 24 lajk\u016f, 7 sd\u00edlen\u00ed, 6 ulo\u017een\u00ed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategie kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Autor knihy nem\u011bl mnoho p\u0159edchoz\u00edch zku\u0161enosti s online reklamou a dosud spol\u00e9hal hlavn\u011b na organick\u00fd dosah, mal\u00e9 komunity a ob\u010dasn\u00e1 doporu\u010den\u00ed. C\u00edl byl jasn\u00fd:\n\u201eNapsal jsem \u2013 mysl\u00edm \u2013 zaj\u00edmavou knihu. Jen pot\u0159ebuju, aby ji vid\u011blo v\u00edc lid\u00ed \u2013 t\u011bch, kter\u00fdm by mohla pomoci.\u201c<\/strong><\/p>

Krom\u011b tradi\u010dn\u00ed reklamy s obalem knihy jsme vytvo\u0159ili i jednoduchou, ale vizu\u00e1ln\u011b n\u00e1paditou kampa\u0148 s neobvyklou grafikou: m\u00edsto ob\u00e1lky knihy zobrazoval inzer\u00e1t mockup plak\u00e1tu na autobusov\u00e9 zast\u00e1vce ve m\u011bst\u011b. V\u00fdsledek p\u016fsobil profesion\u00e1ln\u011b a z\u00e1rove\u0148 hrav\u011b a s nadhledem.
\n\u0160lo o mal\u00fd test s n\u00edzk\u00fdm rozpo\u010dtem \u2014 nen\u00e1ro\u010dn\u00fd zp\u016fsob, jak zjistit, jestli placen\u00e1 reklama m\u016f\u017ee pomoct oslovit nov\u00e9 \u010dten\u00e1\u0159e.<\/strong><\/p>

Del\u0161\u00ed text c\u00edlil na kreativn\u00ed jednotlivce, kter\u00e9 by mohlo zaj\u00edmat focen\u00ed, freelance \u017eivot nebo budov\u00e1n\u00ed vlastn\u00edho mal\u00e9ho projektu \u2014 s d\u016frazem na praktickou hodnotu, ne pr\u00e1zdn\u00e9 sliby.<\/p>

Demografie: <\/strong>Dosp\u011bl\u00ed ve v\u011bku 20\u201345 let
\nZ\u00e1jmy: <\/strong>Fotografie, freelancing, kreativn\u00ed podnik\u00e1n\u00ed, vedlej\u0161\u00ed p\u0159\u00edjem, Amazon Kindle
\nLokalita: <\/strong>Velk\u00e1 Brit\u00e1nie, USA, Kanada
\nPlatformy: <\/strong>Facebook a Instagram (p\u0159\u00edsp\u011bvky ve feedu)<\/p>

T\u00f3n reklamy byl sebev\u011bdom\u00fd, praktick\u00fd a lehce ironick\u00fd \u2014 ide\u00e1ln\u00ed pro \u010dten\u00e1\u0159e, kte\u0159\u00ed u\u017e maj\u00ed dost v\u00e1gn\u00edch rad a hledaj\u00ed n\u011bco opravdov\u00e9ho, zalo\u017een\u00e9ho na zku\u0161enostech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vyplatilo se?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u0159i rozpo\u010dtu \u00a328 b\u011bhem 14 dn\u00ed oslovila kampa\u0148 v\u00edce ne\u017e 4 000 lid\u00ed<\/strong> a p\u0159inesla t\u00e9m\u011b\u0159 150 kliknut\u00ed \u2014 v\u0161e od pe\u010dliv\u011b zac\u00edlen\u00e9 skupiny kreativn\u00edch profesion\u00e1l\u016f, kter\u00e9 by mohla kniha zaujmout.\nTo je slu\u0161n\u00fd v\u00fdsledek pro \u00fazce zam\u011b\u0159en\u00fd titul vydan\u00fd vlastn\u00edm n\u00e1kladem, kter\u00fd soupe\u0159\u00ed o pozornost na p\u0159epln\u011bn\u00e9m trhu.<\/p>

I kdy\u017e Amazon neposkytuje p\u0159esn\u00e1 data o konverz\u00edch, podobn\u00e1 kampa\u0148 obvykle p\u0159inese 5\u20137 prodej\u016f \u2014 co\u017e p\u0159i rozumn\u00e9 cen\u011b knihy znamen\u00e1 minim\u00e1ln\u011b n\u00e1vratnost n\u00e1klad\u016f. A co je mo\u017en\u00e1 stejn\u011b d\u016fle\u017eit\u00e9: buduje pov\u011bdom\u00ed a vytv\u00e1\u0159\u00ed z\u00e1klad pro dal\u0161\u00ed propagaci.<\/p>

Reklama dos\u00e1hla siln\u00e9 m\u00edry prokliku i dobr\u00e9 odezvy, co\u017e nazna\u010duje, \u017ee zvolen\u00e1 strategie fungovala. Potvrdilo se tak\u00e9, \u017ee i s mal\u00fdm denn\u00edm rozpo\u010dtem je mo\u017en\u00e9 oslovit ty spr\u00e1vn\u00e9 \u010dten\u00e1\u0159e a p\u0159iv\u00e9st relevantn\u00ed n\u00e1v\u0161t\u011bvnost.<\/p>

\u0160lo jen o kr\u00e1tk\u00fd test \u2014 ale slibn\u00fd. S del\u0161\u00ed kampan\u00ed nebo sez\u00f3nn\u00ed nab\u00eddkou by se v\u00fdsledky mohly v\u00fdrazn\u011b zlep\u0161it. V\u011bt\u0161ina Facebookov\u00fdch reklam m\u00e1 pr\u016fm\u011brnou m\u00edru prokliku kolem 2\u20133 %. Tahle m\u011bla v\u00edc ne\u017e dvojn\u00e1sobek \u2014 a na tom z\u00e1le\u017e\u00ed.<\/p>

Inzerce knih je v\u017edy obt\u00ed\u017en\u00e1 \u2014 m\u00e1lokdy p\u0159in\u00e1\u0161\u00ed okam\u017eit\u00fd \u00fasp\u011bch.\nTen obvykle p\u0159ich\u00e1z\u00ed kombinac\u00ed reklamy, recenz\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed, newsletter\u016f a trp\u011bliv\u00e9, postupn\u00e9 viditelnosti. Ale pro prvn\u00ed test tahle kampa\u0148 uk\u00e1zala, \u017ee i mal\u00fd rozpo\u010det m\u016f\u017ee pomoci dostat dobrou knihu ke spr\u00e1vn\u00fdm lidem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Svatbn\u00ed fotograf \u2013 Zapln\u011bn\u00ed letn\u00edho kalend\u00e1\u0159e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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P\u0159ehled kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klient:<\/strong> Profesion\u00e1ln\u00ed svatebn\u00ed fotografka s celost\u00e1tn\u00ed p\u016fsobnost\u00ed a nov\u011b aktualizovan\u00fdm portfoliem na webu
\nC\u00edl: <\/strong>Oslovit potenci\u00e1ln\u00ed klientky po cel\u00e9 Brit\u00e1nii p\u0159ed hlavn\u00ed svatebn\u00ed sez\u00f3nou a z\u00edskat last-minute zak\u00e1zky na jaro\/l\u00e9to
\nRozpo\u010det: <\/strong>\u00a310 denn\u011b po dobu 28 dn\u00ed (celkem \u00a3280)
\nC\u00edlov\u00e1 skupina: <\/strong>Zasnouben\u00e9 \u017eeny ve v\u011bku 22\u201335 let nap\u0159\u00ed\u010d celou Velkou Brit\u00e1ni\u00ed, se z\u00e1jmem o svatby, svatebn\u00ed m\u00edsta, svatebn\u00ed m\u00f3du a fotografii<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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V\u00fdsledky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Celkov\u00e9 n\u00e1klady na reklamu:<\/strong> \u00a3280.00
D\u00e9lka kampan\u011b<\/strong>: 28 Days
Z\u00e1sah (reach):<\/strong> 32,248 people
Zobrazen\u00ed reklamy:<\/strong> 53,961
Kliknut\u00ed na odkaz:<\/strong> 582
Cena za kliknut\u00ed:<\/strong> \u00a30.48<\/p>

Reakce na Instagramu:<\/strong> 93
P\u0159\u00edm\u00e9 zpr\u00e1vy \/ Dotazy:<\/strong> 8
Potvrzen\u00e9 rezervace:<\/strong> 2
Dal\u0161\u00ed z\u00e1jemci:<\/strong> 3 ve f\u00e1zi pl\u00e1nov\u00e1n\u00ed nebo hled\u00e1n\u00ed m\u00edsta<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategie kampan\u011b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klientka m\u011bla p\u0159edchoz\u00ed zku\u0161enosti s Google Ads, ale dosud nikdy nevyu\u017e\u00edvala reklamu na Facebooku nebo Instagramu \u2014 ip\u0159esto\u017ee tu\u0161ila, \u017ee v\u011bt\u0161ina jej\u00edch ide\u00e1ln\u00edch klientek tr\u00e1v\u00ed hodiny prohl\u00ed\u017een\u00edm svatebn\u00ed inspirace, tip\u016f na m\u00edsta kon\u00e1n\u00ed a fotografick\u00fdch portfoli\u00ed pr\u00e1v\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>

Zad\u00e1n\u00ed bylo jednoduch\u00e9: \u201eChci, aby si m\u011b snoubenci v\u0161imli je\u0161t\u011b p\u0159ed za\u010d\u00e1tkem hlavn\u00ed sez\u00f3ny. M\u00e1m nov\u00e9 fotky, kter\u00e9 chci uk\u00e1zat \u2014 a p\u00e1r voln\u00fdch v\u00edkend\u016f.\u201c<\/strong>\u00a0<\/strong><\/p>

P\u0159ipravili jsme c\u00edlenou 28-denn\u00ed kampa\u0148 s rotuj\u00edc\u00edmi vizu\u00e1ly z portfolia fotografky, dopln\u011bnou p\u0159\u00e1telsk\u00fdm a elegantn\u00edm t\u00f3nem, zam\u011b\u0159en\u00fdm na p\u00e1ry v ran\u00e9 f\u00e1zi pl\u00e1nov\u00e1n\u00ed svatby.<\/p>

Demografie:<\/strong> \u017deny ve v\u011bku 22-35 let
Z\u00e1jmy:<\/strong> Pl\u00e1nov\u00e1n\u00ed svatby, svatebn\u00ed \u010dasopisy, fotografie, m\u00edsta kon\u00e1n\u00ed, z\u00e1snubn\u00ed prsteny a honeymoon destinace
Lokalita:<\/strong> Cel\u00e1 Velk\u00e1 Brit\u00e1nie, se zam\u011b\u0159en\u00edm na u\u017eivatelky, kter\u00e9 v posledn\u00ed dob\u011b projevily z\u00e1jem o svatby nebo z\u00e1snubn\u00ed obsah<\/p>

Pou\u017eili jsme pe\u010dliv\u011b zvolenou c\u00edlovou skupinu a nen\u00e1padn\u00e9 v\u00fdzvy k akci \u2014 ne styl \u201erezervujte hned\u201c, ale sp\u00ed\u0161e jazyk jako \u201eobjevte svou ide\u00e1ln\u00ed fotografku\u201c,<\/strong> kter\u00fd m\u011bl vzbudit zv\u011bdavost a d\u016fv\u011bru.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vyplatilo se?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tato \u010dty\u0159t\u00fddenn\u00ed kampa\u0148 nep\u0159inesla jen kliknut\u00ed \u2014 oslovila p\u0159es 32 000 <\/strong>z vybran\u00e9 relevantn\u00ed skupiny lid\u00ed, kte\u0159\u00ed aktivn\u011b prohl\u00ed\u017eeli svatebn\u00ed obsah, slu\u017eby a inspiraci. S v\u00edce ne\u017e 580 kliknut\u00edmi a t\u00e9m\u011b\u0159 100 ulo\u017een\u00edmi a sd\u00edlen\u00edmi <\/strong>se jm\u00e9no fotografky i jej\u00ed pr\u00e1ce dostaly p\u0159\u00edmo p\u0159ed p\u00e1ry, kter\u00e9 cht\u011bla oslovit.<\/p>

Co je ale d\u016fle\u017eit\u011bj\u0161\u00ed \u2014 p\u0159inesla v\u00fdsledky. Dv\u011b potvrzen\u00e9 rezervace<\/strong> p\u0159i\u0161ly p\u0159\u00edmo z t\u00e9to kampan\u011b \u2014 n\u00e1klady na reklamu se tak n\u011bkolikan\u00e1sobn\u011b vr\u00e1tily \u2014 a t\u0159i dal\u0161\u00ed p\u00e1ry <\/strong>se ozvaly ve f\u00e1zi po\u010d\u00e1te\u010dn\u00edho pl\u00e1nov\u00e1n\u00ed.<\/p>

Na rozd\u00edl od \u0161iroce c\u00edlen\u00fdch kampan\u00ed se tato zam\u011b\u0159ila \u010dist\u011b jen na tu spr\u00e1vnou skupinu: zasnouben\u00e9 \u017eeny ve v\u011bku 22\u201335 let, kter\u00e9 u\u017e svatbu aktivn\u011b pl\u00e1nuj\u00ed. \u017d\u00e1dn\u00e9 zbyte\u010dn\u00e9 v\u00fddaje, jen pravideln\u00e1 p\u0159\u00edtomnost tam, kde lid\u00e9 opravdu hledaj\u00ed, kde se rozhoduj\u00ed a kde vyb\u00edraj\u00ed.<\/p>

Na p\u0159epln\u011bn\u00e9m trhu nesta\u010d\u00ed b\u00fdt jen vid\u011bt. Je t\u0159eba, aby si v\u00e1s lid\u00e9 zapamatovali \u2014 a aby va\u0161e reklama vedla ke skute\u010dn\u00e9 popt\u00e1vce nebo prodeji.<\/strong>\nTo je rozd\u00edl mezi p\u0159\u00edsp\u011bvkem a reklamou.\nA p\u0159esn\u011b to tahle kampa\u0148 p\u0159inesla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

bit Case studies Transparent. Simple. Affordable. And Bit Different. SEE WHAT WE CAN DO FOR YOU Local Cleaning Service \u2013 Attracting New Clients on a Small Budget Business Overview Client: Independent cleaning professional based in a town of 5,000 inhabitantsGoal: Increase local visibility, attract new recurring clients, and fill weekday schedule gapsBudget: \u00a32\/day for 7 […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-507","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/pages\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":125,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/pages\/507\/revisions"}],"predecessor-version":[{"id":2696,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/pages\/507\/revisions\/2696"}],"wp:attachment":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/media?parent=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}