{"id":1886,"date":"2025-06-19T22:57:22","date_gmt":"2025-06-19T22:57:22","guid":{"rendered":"https:\/\/www.bitdifferent.net\/?p=1886"},"modified":"2025-08-08T12:05:19","modified_gmt":"2025-08-08T12:05:19","slug":"how-to-set-up-google-analytics-in-5-minutes","status":"publish","type":"post","link":"https:\/\/www.bitdifferent.net\/cs\/how-to-set-up-google-analytics-in-5-minutes\/","title":{"rendered":"Jak nastavit Google Analytics za 5 minut"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>(A pro\u010d byste Google Analytics v\u016fbec m\u011bli m\u00edt)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Nemus\u00edte b\u00fdt \u017e\u00e1dn\u00fd aj\u0165\u00e1k, abyste pochopili, co se na va\u0161em webu vlastn\u011b d\u011bje.\nA\u0165 u\u017e jste instalat\u00e9r z Tuchlovic nebo peka\u0159 z Brand\u00fdsa, Google Analytics v\u00e1m odpov\u00ed na d\u016fle\u017eitou ot\u00e1zku:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Chod\u00ed v\u016fbec n\u011bkdo na m\u016fj web\u2014nebo ho m\u00e1m \u00fapln\u011b zbyte\u010dn\u011b?<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud plat\u00edte za reklamu nebo sd\u00edl\u00edte odkaz na web kdekoliv jinde, m\u011bli byste v\u011bd\u011bt, jestli to k n\u011b\u010demu vede.<br>Google Analytics v\u00e1m uk\u00e1\u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kolik lid\u00ed v\u00e1\u0161 web nav\u0161t\u00edvilo<\/li>\n\n\n\n<li>Odkud p\u0159i\u0161li (Facebook? Google?)<\/li>\n\n\n\n<li>Jak\u00e9 str\u00e1nky si prohl\u00e9dli<\/li>\n\n\n\n<li>A jestli z\u016fstali, nebo hned zmizeli jako znud\u011bn\u00e1 l\u00e1ze\u0148sk\u00e1 veverka<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Postup krok za krokem (ru\u010dn\u00ed nastaven\u00ed)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Otev\u0159ete  <a class=\"\" href=\"https:\/\/analytics.google.com\" target=\"_self\">analytics.google.com<\/a> a p\u0159ihlaste se ke sv\u00e9mu Google \u00fa\u010dtu<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Klikn\u011bte na Za\u010d\u00edt m\u011b\u0159it<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159te novou slu\u017ebu - <strong>New Property <\/strong>(v\u00e1\u0161 firemn\u00ed web)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159. pojmenujte ji \u201emojewebstranka.cz\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Vyberte<strong> Web<\/strong> jako platformu a zadejte adresu sv\u00e9ho webu<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Google v\u00e1m vygeneruje sledovac\u00ed <strong>(Tracking ID)<\/strong>  k\u00f3d (vypad\u00e1 jako G-XXXXXXXXXX)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod t\u00edmto k\u00f3dem se zobraz\u00ed kus k\u00f3du.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">htmlCopyEdit<code>&lt;!-- Google tag (gtag.js) --&gt;\n&lt;script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-XXXXXXXXXX\"&gt;&lt;\/script&gt;\n&lt;script&gt;\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n  gtag('config', 'G-XXXXXXXXXX');\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Ten je pot\u0159eba vlo\u017eit do hlavi\u010dky webu (tzv. header).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak p\u0159idat k\u00f3d na web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Tento k\u00f3d mus\u00edte vlo\u017eit do z\u00e1hlav\u00ed sv\u00e9 webov\u00e9 str\u00e1nky. To znamen\u00e1 do horn\u00ed \u010d\u00e1sti k\u00f3du va\u0161\u00ed webov\u00e9 str\u00e1nky \u2013 nebojte se, existuje na to plugin.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If you use <strong>WordPress<\/strong> (Insert Header and Footers plug-in):<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Install a plugin like <strong>Insert Headers and Footers<\/strong>\n<ul class=\"wp-block-list\">\n<li>Klikn\u011bte na Plugins &gt; Add New<\/li>\n\n\n\n<li>Vyhledejte \u201cInsert Headers and Footers\u201d od WPCode<\/li>\n\n\n\n<li>Klikn\u011bte <em>Instalovat<\/em>a pot\u00e9 <em>Aktivovat<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Go to Settings &gt; Insert Headers and Footers<\/li>\n\n\n\n<li class=\"translation-block\">Vlo\u017ete Google Analytics k\u00f3d do <strong>Header<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">Klikn\u011bte <em>Ulo\u017eit<\/em><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A je to\u2014Google sleduje v\u00e1\u0161 web (jen v tom dobr\u00e9m slova smyslu).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">If You Use WordPress (Site Kit plug-in):<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Nechcete se pou\u0161t\u011bt do k\u00f3du?<br>\nPak sta\u010d\u00ed nainstalovat plugin <strong>Site Kit by Google:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klikn\u011bte na Plugins &gt; Add New<\/li>\n\n\n\n<li>Vyhledejte \u201eSite Kit by Google\u201c<\/li>\n\n\n\n<li class=\"translation-block\">Klikn\u011bte na <em>Instalovat<\/em> a pot\u00e9 <em>Aktivovat<\/em><\/li>\n\n\n\n<li>Postupujte podle pr\u016fvodce \u2013 plugin s\u00e1m propoj\u00ed Analytics a dal\u0161\u00ed n\u00e1stroje od Googlu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zabere to asi 2 minuty.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Jin\u00e9 webov\u00e9 platformy (Wix, Squarespace, atd.)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina modern\u00edch slu\u017eeb to m\u00e1 snadn\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">V nastaven\u00ed hledejte sekci <strong>Marketing<\/strong>  nebo <strong>Analytics<\/strong><\/li>\n\n\n\n<li>Vlo\u017ete sv\u016fj Google Tracking ID<\/li>\n\n\n\n<li>Ulo\u017ete zm\u011bny a hotovo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nejste si jist\u00ed?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eJak p\u0159ipojit Google Analytics na [v\u00e1\u0161 webov\u00fd syst\u00e9m]\u201c<br>Anebo n\u00e1m napi\u0161te\u2014r\u00e1di v\u00e1m pom\u016f\u017eeme.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d m\u00e1 Google Analytics smysl<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">I kdy\u017e m\u00e1te jen p\u00e1r n\u00e1v\u0161t\u011bvn\u00edk\u016f denn\u011b, je dobr\u00e9 v\u011bd\u011bt, co funguje a co ne, kam na va\u0161e str\u00e1nky z\u00e1kazn\u00edci chod\u00ed a kde je opou\u0161t\u011bj\u00ed, kter\u00e9 \u010dl\u00e1nky \u010dtou a kter\u00e9 naopak ne.<br>\nZkr\u00e1tka je dobr\u00e9 m\u00edt p\u0159ehled.<\/p>","protected":false},"excerpt":{"rendered":"<p>(And Why You Should Have It) You don\u2019t need to be a tech wizard to understand what\u2019s happening on your website.Whether you\u2019re a plumber in Preston or a baker in Basingstoke, Google Analytics helps answer one important question: Are people actually visiting my site\u2014or am I just shouting into the void? If you\u2019re paying for [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1886","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts\/1886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/comments?post=1886"}],"version-history":[{"count":2,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts\/1886\/revisions"}],"predecessor-version":[{"id":2210,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts\/1886\/revisions\/2210"}],"wp:attachment":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/media?parent=1886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/categories?post=1886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/tags?post=1886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}