{"id":2214,"date":"2025-08-05T15:44:33","date_gmt":"2025-08-05T15:44:33","guid":{"rendered":"https:\/\/www.bitdifferent.net\/?p=2214"},"modified":"2025-08-08T12:05:19","modified_gmt":"2025-08-08T12:05:19","slug":"do-i-need-a-company-facebook-page-for-my-ads","status":"publish","type":"post","link":"https:\/\/www.bitdifferent.net\/cs\/do-i-need-a-company-facebook-page-for-my-ads\/","title":{"rendered":"Pot\u0159ebuju firemn\u00ed str\u00e1nku na Facebooku pro reklamu?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">(<em>(A co kdy\u017e m\u00e1m jen osobn\u00ed profil?)<\/em>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kr\u00e1tk\u00e1 odpov\u011b\u010f:<\/strong><br>Ano \u2014 pot\u0159ebujete firemn\u00ed str\u00e1nku na Facebooku.\nAle nebojte se \u2014 je to rychl\u00e9, zdarma a nemus\u00edte na n\u00ed b\u00fdt nijak aktivn\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d je firemn\u00ed str\u00e1nka pot\u0159eba?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Proto\u017ee Facebook neumo\u017e\u0148uje spou\u0161t\u011bt reklamy z osobn\u00edho profilu.\nKa\u017ed\u00e1 reklama mus\u00ed zobrazovat, kdo za n\u00ed stoj\u00ed \u2014 a to znamen\u00e1 m\u00edt <strong>firemn\u00ed str\u00e1nku <\/strong>(nebo profesion\u00e1ln\u00ed \u00fa\u010det na Instagramu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I kdy\u017e reklama vede jen na v\u00e1\u0161 web, Facebook po\u017eaduje, aby byla spojena s n\u011bjakou ve\u0159ejnou identitou.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e1 str\u00e1nka je pot\u0159eba?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nic slo\u017eit\u00e9ho. Sta\u010d\u00ed jednoduch\u00e1 firemn\u00ed str\u00e1nka jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jan Nov\u00e1k \u2013 Instalat\u00e9rsk\u00e9 slu\u017eby<\/strong><\/li>\n\n\n\n<li><strong>ABC Kade\u0159nictv\u00ed<\/strong><\/li>\n\n\n\n<li><strong>Cukr\u00e1rna Marie Brunt\u00e1l<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte pravideln\u011b p\u0159id\u00e1vat p\u0159\u00edsp\u011bvky ani sb\u00edrat sleduj\u00edc\u00ed. I kdy\u017e to samoz\u0159ejm\u011b pom\u00e1h\u00e1 va\u0161emu podnik\u00e1n\u00ed.<br>Sta\u010d\u00ed m\u00edt jednu str\u00e1nku, ke kter\u00e9 Facebook va\u0161i reklamu p\u0159i\u0159ad\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">U\u017e m\u00e1m osobn\u00ed profil \u2014 nejde pou\u017e\u00edt ten?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Bohu\u017eel ne.  <strong>Osobn\u00ed profil nelze pou\u017e\u00edt pro reklamy.<\/strong>\nM\u016f\u017eete ho pou\u017e\u00edt k p\u0159ihl\u00e1\u0161en\u00ed do n\u00e1stroj\u016f Meta Business,\nale samotn\u00e1 reklama mus\u00ed b\u00fdt ve\u0159ejn\u011b propojena s firemn\u00ed str\u00e1nkou.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Co kdy\u017e zat\u00edm \u017e\u00e1dnou str\u00e1nku nem\u00e1m?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u016fbec nevad\u00ed \u2014 pom\u016f\u017eeme v\u00e1m ji vytvo\u0159it.<br>Je to ot\u00e1zka p\u00e1r minut, a tady je jednoduch\u00fd n\u00e1vod krok za krokem:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Jak vytvo\u0159it jednoduchou firemn\u00ed str\u00e1nku na Facebooku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. P\u0159ihlaste se ke sv\u00e9mu osobn\u00edmu Facebook \u00fa\u010dtu<\/strong><br>Str\u00e1nku vytvo\u0159\u00edte ze sv\u00e9ho osobn\u00edho profilu \u2014 ale nemus\u00edte se b\u00e1t, nebude s n\u00edm ve\u0159ejn\u011b propojena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Jd\u011bte na <a class=\"\" href=\"https:\/\/www.facebook.com\/pages\/create\">facebook.com\/pages\/create<\/a><\/strong><br>Dostanete se p\u0159\u00edmo na obrazovku pro vytvo\u0159en\u00ed str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Vyberte n\u00e1zev str\u00e1nky<\/strong><br>Doporu\u010dujeme n\u011bco jasn\u00e9ho, nap\u0159\u00edklad:<br><strong>\u201eJan Nov\u00e1k \u2013 Instalat\u00e9r\u201c<\/strong> nebo <strong>\u201eABC \u00daklidov\u00e9 slu\u017eby\u201c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Zadejte kategorii<\/strong><br>Sta\u010d\u00ed napsat nap\u0159. <em>Instalat\u00e9r<\/em>, <em>Elektrik\u00e1\u0159<\/em>, <em>Kade\u0159nictv\u00ed<\/em>, <em>Kav\u00e1rna<\/em>, apod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. P\u0159idejte kontaktn\u00ed \u00fadaje (voliteln\u00e9)<\/strong><br>Telefon, webov\u00e9 str\u00e1nky a otev\u00edrac\u00ed dobu \u2014 pokud chcete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Nahrajte profilov\u00fd obr\u00e1zek<\/strong><br>Fotka loga, dod\u00e1vky, provozovny nebo klidn\u011b jen va\u0161e \u2014 cokoli re\u00e1ln\u00e9ho je ide\u00e1ln\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Klikn\u011bte na \u201cVytvo\u0159it str\u00e1nku\u201d<\/strong><br>A je to! Str\u00e1nku m\u00e1me a m\u016f\u017eeme na ni napojit reklamu.<\/p>","protected":false},"excerpt":{"rendered":"<p>(And what if I only have a personal profile?) Short answer:Yes \u2014 you\u2019ll need a Company Facebook Page. But don\u2019t worry \u2014 it\u2019s quick, free, and you don\u2019t have to be active on it. Why do I need a Business Page? Because Facebook doesn\u2019t allow ads to run from a personal profile.Every ad must show [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2214","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts\/2214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/comments?post=2214"}],"version-history":[{"count":4,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts\/2214\/revisions"}],"predecessor-version":[{"id":2227,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/posts\/2214\/revisions\/2227"}],"wp:attachment":[{"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/media?parent=2214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/categories?post=2214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitdifferent.net\/cs\/wp-json\/wp\/v2\/tags?post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}