You\u2019ve probably wondered this at some point:<\/p>\n\n\n\n
\n\u201cI already have a Facebook profile\u2026 do I really need a business page as well?\u201d<\/p>\n<\/blockquote>\n\n\n\n
Fair question. Especially if you\u2019re a one-person business. A plumber. A tutor. A dog groomer. You\u2019re not starting a brand<\/em>, you\u2019re just trying to get some clients and make a living.<\/p>\n\n\n\n
So why bother with a Page?<\/p>\n\n\n\n
\n\n\n\nBecause it makes you look like a business.<\/h3>\n\n\n\n
Even if you’re a sole trader, your online presence still matters.
A Facebook Business Page is basically your digital shop window. It says:<\/p>\n\n\n\n\n
- \u201cThis is a real business.\u201d<\/li>\n\n\n\n
- \u201cHere\u2019s what I do.\u201d<\/li>\n\n\n\n
- \u201cHere\u2019s how to contact me.\u201d<\/li>\n<\/ul>\n\n\n\n
It\u2019s free. It takes five minutes to set up. And people expect to see it \u2014 especially if you\u2019re going to run any ads or be shared around locally.<\/p>\n\n\n\n
Even if you only ever post once a month (\u201cHere\u2019s a bathroom we just finished\u201d), it builds trust.<\/p>\n\n\n\n
\n\n\n\nBut what\u2019s the actual difference between a Page and a Profile?<\/h3>\n\n\n\n
Your Profile<\/strong> = You<\/h4>\n\n\n\n
It\u2019s where you share birthday wishes, holidays, and post in local groups. It\u2019s personal. And it\u2019s not really built for business.<\/p>\n\n\n\n
Your Page<\/strong> = Your Business<\/h4>\n\n\n\n
This is where you can:<\/p>\n\n\n\n
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- Post updates as your business name<\/em><\/li>\n\n\n\n
- Get reviews<\/li>\n\n\n\n
- Reply to messages professionally<\/li>\n\n\n\n
- Run Facebook ads<\/li>\n\n\n\n
- Get found by people outside your friends list<\/li>\n<\/ul>\n\n\n\n
Think of it like this:
Your Profile is where you talk to people you already know.
Your Page is how new people discover you.<\/p>\n\n\n\n
\n\n\n\nCan\u2019t I just post work stuff on my personal profile?<\/h3>\n\n\n\n
Sure, you can.
But only your friends (or friends-of-friends) will see it.
And when they share it, it still shows your name<\/em>, not a business. That might feel a bit\u2026 amateurish.<\/p>\n\n\n\nWhen people see a proper Page name, a logo, and some business posts, it sends a message:<\/p>\n\n\n\n
\n\u201cThis is someone I can hire. Not just a mate doing this on the side.\u201d<\/p>\n<\/blockquote>\n\n\n\n
\n\n\n\nOne last thing: you still need your Profile to manage<\/em> your Page.<\/h3>\n\n\n\n
Facebook requires it. But don\u2019t worry \u2014 people won\u2019t see your personal posts. Your profile is just the admin behind the curtain.<\/p>\n\n\n\n
And if you work with someone like us, we don\u2019t need your password. We just get access to your Page. That\u2019s how it should be.<\/p>\n\n\n\n
\n\n\n\nHow to Set Up a Facebook Business Page (in 3 Minutes)<\/h3>\n\n\n\n