The real answer? It depends.
Some businesses need visibility all year round. Others only advertise during seasonal slowdowns or special events. There’s no one-size-fits-all rule—but there are a few common patterns.
You might want to run ads:
- Before a quiet season — to stay visible when fewer people are buying
- Before a busy season — to get ahead of the competition
- Before holidays — like Christmas, Valentine’s Day, or summer breaks
- When launching a new service or promotion
- Or regularly, just to keep your name out there—so you’re the first one customers think of when they need the service you provide
Can I afford to run ads regularly?
You probably can.
Our basic packages start at just £2 a day—the minimum Meta (Facebook and Instagram) allows.
But we’ll be honest: there’s a big difference between spending £2 or £3 or £5 a day. The more you invest (within reason), the more people see your ad—and the faster you get results.
If your business is seasonal or event-based, running ads occasionally is fine. But if you want a steady stream of attention, (and customers) the most cost-effective approach is to be seen often, by the right people, locally.
What We Recommend
- New to ads? Try a one-week campaign to see how it performs.
- Happy with the results? Run one campaign every month, or every few weeks.
- Ready to stay visible year-round? We can create a monthly plan to keep your brand quietly present and easy to find.
Even small, regular advertising can quietly build trust, familiarity, and future customers—right in your local area.
A few pounds a day can make a difference.