(clicks, reach, impressions — what they mean and what you don’t have to know)
The Basics (What You’ll See in the Report)
Every campaign report we send includes a few key metrics:
- Reach – how many people saw your ad
- Impressions – how many times it was shown (yes, one person can see it more than once)
- Link Clicks – how many people clicked on the ad
- CTR (Click-Through Rate) – how many clicks your ad received compared to how many times it was shown
- Demographics – age, gender, and sometimes device data of the people who clicked
- Cost per Click (CPC) – how much each click cost on average
Keep It Simple (What Actually Matters)
You don’t have to analyse every number — here’s what to really look at:
- Clicks – Are people clicking your ad?
- CTR – Anything around 1–2% is considered a normal average. Under 1% can still work if the targeting is super specific. Above 2% is great.
- Reach – Did we get your business in front of a good number of people?
- Age & Gender Breakdown – We’ll show you the top-performing age groups and gender split. This can be useful for future ads.
We’ll highlight the important bits and keep the rest for for your next campaign.
What You Don’t Need to Worry About
You’ll see some fancy terms like:
- Impressions vs. Reach – You don’t need to understand the difference (unless you want to). We focus on effective visibility.
- Frequency – How often someone saw your ad. It matters more for longer campaigns.
- Cost per Result – Interesting, but not always useful. What matters is whether the ad brought in clients.
We’ll point out anything that actually needs your attention.
We Keep It Honest
Some campaigns perform better than others — that’s normal. We’ll always tell you what worked, what didn’t, and what we’d change next time. If you decide to run another campaign, we use this data to make it even stronger.
You’ll Get a Clean, Simple PDF
Every campaign ends with a brief PDF report — clear, visual, and easy to understand.
And of course, if you ever want to dive deeper or ask questions, we’re here.
Let’s keep it simple — so you can focus on what you do best — run your business.