Short answer? Yes.
Longer answer?
We usually assume businesses have a website—because in most cases, it’s essential. A simple homepage with your details, photos, and a few client reviews goes a long way in building trust.
A good website isn’t showing off. It’s being findable, trustworthy, and measurable.
With a simple one-page site, you can:
- Share your opening times, services, and contact details
- Appear properly on Google (especially when linked to a free Google Business Profile)
- Connect your ads to Google Analytics so you can track exactly what’s working
It´s your digital shop window. And f you don’t have a site yet, we strongly recommend setting one up.
The good news? You don’t need to hire an expensive developer.
You can build a clean, mobile-friendly site yourself using platforms like:
- Wix or Squarespace – intuitive, all-in-one services with great templates
- WordPress – more flexible, slightly more technical
- Or, if you prefer, hire a designer to build it for you. (Just don’t pay £100 a month to “keep it online.” You can host a basic site for a tenner.)
That said — you don’t even need a website to run effective ads.
Some of the best-performing Facebook and Instagram campaigns don’t lead to a website at all.
They can:
- Prompt users to call or message you directly
- Send them to your Facebook or Instagram page
- Lead them to a special offer, form, or promotion inside Facebook
- Even show a simple instant experience ad without leaving the platform
For many small businesses, especially trades and services, that kind of direct response is exactly what works.
Don’t Let a Missing Website Stop You
We’ll help you pick the best ad format for your business—whether you have a website or not.
And if you’re thinking about getting one, we’re happy to point you to some tools or designers that won’t cost a fortune.