(What to expect once your ad is live)
We know the feeling: you’ve booked a campaign, it’s running, and now you’re wondering… “Has anyone seen it yet?”
Here’s what usually happens—and what doesn’t.
Day 1–2: The Ad Starts Learning
Once your ad goes live, Facebook begins testing it with different groups of people. It takes a little time for the algorithm to “warm up” and figure out who’s responding best. Don’t worry if you don’t see a flood of clicks straight away—that’s normal.
💡 Most campaigns hit their stride around day 3 or 4.
Day 3–7: Steady Visibility
You’ll usually start seeing:
- Clicks to your website or booking form
- Messages if your ad links to Messenger
- Likes, shares, and saves — these are valuable too, even if they don’t lead to instant sales
Not every click leads to a booking. Some people wait. Some just look. But the point is: people are noticing you — and you’re showing up.
💡 If you have Google Analytics, you’ll likely see small spikes in visitor traffic—depending on your daily budget. You can also see how long people stay, whether they visit your booking page, or explore other parts of your site.
Not set it up yet? Check our guide: How to Set Up Google Analytics in 5 Minutes
What About Longer Campaigns?
If you booked a 14-day or 28-day campaign, performance tends to build over time. The ad gets smarter, and your audience grows more familiar with your offer. That’s especially useful for:
- Seasonal services
- Local events or sales
- Businesses with longer decision times (like beauty, therapy, etc.)
Behind the Scenes
While your campaign is running, we monitor its performance. If it stalls, we tweak it. If something’s clearly not working, we fix it. But in most cases, the best results come from letting it run without too many changes.
We’ll Keep an Eye on Things
You won’t need to check anything. We’ll send you a short report at the end—and you can always message us if you’re unsure.
BitDifferent is designed to take the pressure off. No dashboards. No learning curves.
Just results—when they’re ready.